Behind the scenes, also known as BTS or making of, peels back the polished veil to expose the people and processes that make brands, movies, and events come to life. It’s a great way to share authentic moments, like team members laughing between takes or a blooper reel, and can include video, photos, blogs, and other content formats.
In addition to supporting transparency and authenticity, behind-the-scenes content is a smart marketing tactic that can help boost brand awareness and drive sales. It can be especially effective when used in conjunction with other content formats, like user-generated (UGC) content.
For example, if your company has a robust UGC collection, incorporating it into a behind-the-scenes video can be a fun and engaging way to highlight your top customer reviews. Likewise, using BTS video footage to showcase the creation process of an upcoming product or event can generate excitement and buzz among your audience.
BTS can be a powerful tool for all types of businesses, from restaurants to fashion brands to film productions. In fact, many brands and companies incorporate this type of content into their overall marketing strategy to build trust with audiences and foster connections.
So the next time you’re planning a photo or video shoot, be sure to add in some BTS shots. It will make your final product more compelling and give your audience a better sense of your company’s culture and personality. Plus, BTS content is often more affordable than a full-scale film production.